How the world's first celebrity influencer campaign rocked America in 1920s

Rajasekar KS, GM at Matrimony.com., writes about the first influencer campaign that kick-started way back in the 1920s by Lucky Strike, a brand of cigarettes referred to colloquially as "Luckies"

Rajasekar KS February 20, 2020

Some of you might be aware of the controversial 2006 “PayPerPost” programme that Ted Murphy of Ad firm Mincomet launched, much to the dismay of leading technology and marketing leaders. Wi...

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America in 1920s, Rajasekar KS, Matrimony.com,

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How the world's first celebrity influencer campaign rocked America in 1920s

Rajasekar KS, GM at Matrimony.com., writes about the first influencer campaign that kick-started way back in the 1920s by Lucky Strike, a brand of cigarettes referred to colloquially as "Luckies"

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How the world's first celebrity influencer campaign rocked America in 1920s

Rajasekar KS, GM at Matrimony.com., writes about the first influencer campaign that kick-started way back in the 1920s by Lucky Strike, a brand of cigarettes referred to colloquially as "Luckies"

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