How Toreto is riding on consistent influencer marketing

Headphone and mobile accessories manufacturer Toreto has launched Toreto Remix, a charger with bluetooth speaker. The brand has roped in multiple influencers along with its brand ambassador Rannvijay Singha to take the message to the target audience.

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Rannvijay (@rannvijaysingha) on Dec 1, 2019 at 12:45am PST

The campaign has garnered a reach of more than three million with an estimated spend of just Rs 3 lakh.

Sheeko Brandscore graph:

It is evident from the graph that Toreto is a big believer in influencer marketing as it has been continuously doing some influencer activities in the recent past. Except for the month of March this year, it had been doing small and big activities on Instagram.

Toreto’s competing brand Ubon is also running an influencer campaign to promote headphones where they picked influencers related to music. But Toreto has taken different types of influencers because they are targeting different audience types for the charger.

 

 

 

 

 

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A post shared by Tony Kakkar (@tonykakkar) on Dec 1, 2019 at 12:59am PST