How Treebo's targeted content initiative ‘Comedy Trips' generated brand affinity

Budget hotel brand Treebo got both popular and upcoming comedians to travel to a city unfamiliar to them and share their travel adventures as part of a content initiative. A small part of it was packaged and promoted through different channels, including Youtube, to give its digital audience a flavour of the live show, Treebo Comedy Trips.

The Treebo spokesperson said, “Video content has become an extremely powerful tool. Brands are heavily innovating to communicate with their audience via the audio-visual route, while at the same time drifting away from or not restricting themselves to traditional media like television or radio. If the content is great, it gets organic traction.”

The objective of the initiative was to increase recall about the brand ‘Treebo Hotels’ without making it abrupt or intrusive for our audience. The spokesperson added, “We would like to associate with the right kind of things, stay in the background and let people enjoy what content is being served for, i.e. entertainment. That kind of engagement is important for us. With Treebo Comedy Trips, we’ve aimed to take both travel and comedy to new heights and in the process bring a delightful experience to every city.”

Apart from the individuals’ shows being well-received by the live audience, Treebo saw each episode bringing over 10 lakh views within t1he first few weeks. The brand was also able to engage with the desired target audience and double its subscriber audience on Youtube.

The Comedy Trips videos:

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