How vernacular branded content helped Fortune Edible Oils & Foods boost sales among West Bengal's local communities

Fortune wanted to connect with local communities at a cultural level to embed its Kachchi Ghani Mustard Oil in every Bengali kitchen, getting into a culturally relevant consumption space not tapped by other brands in the past

BuzzInContent Bureau Delhi, December 28, 2020

Fortune Edible Oils & Foods wanted to make a connection with communities in West Bengal at a cultural level to embed Fortune Kachchi Ghani Mustard Oil in every Bengali kitchen. The brand wanted to...

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How has your content initiative made a difference to the brand’s purpose? Have a case study to showcase your great work and get noticed? Write in to Tejal Parmar at tejal@bestmediainfo.com

West Bengal's local communities, Fortune Edible Oils & Foods,

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How vernacular branded content helped Fortune Edible Oils & Foods boost sales among West Bengal's local communities

Fortune wanted to connect with local communities at a cultural level to embed its Kachchi Ghani Mustard Oil in every Bengali kitchen, getting into a culturally relevant consumption space not tapped by other brands in the past

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How vernacular branded content helped Fortune Edible Oils & Foods boost sales among West Bengal's local communities

Fortune wanted to connect with local communities at a cultural level to embed its Kachchi Ghani Mustard Oil in every Bengali kitchen, getting into a culturally relevant consumption space not tapped by other brands in the past

More from this section

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Featured

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