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Emphasising the power of communities coming together with technology-enabled solutions, HP India has launched a short film to celebrate the festive spirit of Diwali. Offering a message of hope to businesses and reassurance to stay afloat during challenging times, the film emphasises the value of community and reminisces the essence of the festival: happiness, prosperity, and mutual support and encouragement.

The campaign video ‘DiyeSeDiyaJalao’, conceptualised by Simple Creative, has unveiled an uplifting story of resilience and opportunities presented by supporting each other and assisting affected traditional businesses during the current global crisis.

The film:

It resonates with the celebration of their grit, and the true ethos of being a part of a community. This thought is brought to life with a story featuring an elderly shopkeeper and his young peers in a bustling Indian market. The film depicts the selfless and unmeasured giving of his peers, enabled by technology products such as an HP laptop and printer, spreading the light of Diwali, bringing joy to the hearts of everyone. Echoing the tagline “To Iss Diwali diye se dia jalao aur kissi ka dil roshan karo”, the film captures the essence of Diwali and sends a message to brighten the celebrations of those around you.

Prashant Jain, CMO, HP India, said, “Having battled two waves of the pandemic, this Diwali is special for small enterprises who look forward to the festive season. Our intent, therefore, is to inspire everyone to look out for them as they celebrate the spirit of Diwali. 'Diye se diya jalao' is a call of camaraderie for the community at large and we hope to bring thoughtful ideas to life everywhere.”