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iCubesWire has bagged the Influencer Marketing mandate for Himalaya.

The strategic partnership aims to elevate brand awareness and customer engagement in the markets of the United Arab Emirates and Qatar.

The mandate involves iCubesWire leveraging its strategic content production and niche network of influencers and creators to spotlight Himalaya's range of products.

The synergy aims to tap into consumer behaviour in these regions, where a growing number of individuals look up to influencers for lifestyle and wellness recommendations.

Sahil Chopra, Founder and CEO, iCubesWire, said, "Himalaya is an iconic brand in the wellness space, and we couldn't be more thrilled to collaborate with the team in the UAE and Qatar markets. Combining Himalaya's trusted legacy with our data-driven influencer strategies, we're not merely aiming to participate in the conversation around wellness; we intend to be the thought leaders shaping it in the coming months."