IIFL Home Finance unveils film with actor Pawan Malhotra as Bharosa Bhau

IIFL Home Finance, a digital-first home finance company, unveiled its latest film.

Schbang, a Creative, Media, Technology Transformation company collaborated as the creative partner for the film. Together with IIFL Home Finance, they are set to launch the film centered on the key theme of "Saath Honge Kaamyaab" in languages across India.    

The film features Bharosa Bhau played by the actor Pawan Malhotra. The narrative shows Bharosa Bhau placing his trust in IIFL Home Finance.

Madhvi Gupta, Head, Marketing, ESG and CSR, IIFL Home Finance, expressed her enthusiasm on the launch stating, "We believe in transforming dreams of our customers into reality by supporting them in their journey of home ownership and business needs. Our film 'Saath Honge Kaamyaab' captures the essence of trust and support, reinforcing that with IIFL Home Finance, you are not alone in the journey towards pursuing your dreams and can place your trust in the brand."

Manish Kinger, Executive Creative Director, Schbang said, “Our intent with 'Saath Honge Kamyaab' is to solidify the aura of trust around the brand. It was imperative to deliver on this objective with a packaging that is consumer-first. Which is why we chose humor over emotion as our language of communication. The creation of Bharosa Bhau was the first step in that direction - a brand champion that is relatable, witty and memorable. With this quirky film, we are looking to inject comic relief in the otherwise serious category and reinstate friend-like trust on the brand, in the process.”

Malhotra sharing his experience on playing the lead role in the film 'Saath Honge Kaamyaab' said, "Portraying the role in 'Saath Honge Kaamyaab' has been an enriching experience. The film's narrative, centered around trust, resonated with me deeply. It beautifully captures the essence of reliability in various life situations. Being associated with IIFL Home Finance and this inspiring project has been a privilege, and I believe the audience will connect with the powerful message it delivers."

Credits:

IIFL Home Finance Ltd.’s Brand Team:

Madhvi Gupta, Head - Marketing, ESG and CSR

Surbhi Gupta, Brand Manager

Schbang Creative:

Manish Kinger, Executive Creative Director

Baani Singh, Group Creative Manager

Tarana Jagota, Sr. Creative Strategist

Ali Ahmad, Creative Strategist

Schbang Art:

Akhil Chopra, Sr. Creative Director

Jayesh Joshi, Art Director

Somasundaram, Design Lead

Manvi Singh Chouhan, Sr. Graphic Visualiser

Subhashini Jain, Graphic Visualiser

Rohit Chowdhary, Sr. Animator

Raj Verma, Animator

Schbang Solutions:

Rohan Hukeri, Executive Vice President, Brand Solutions

Madhurika Banerjee, Vice President, Brand Solutions

Suraj Soni, Group Brand Solutions Manager

Deghpreet Kaur Lamba, Brand Solutions Lead

Jannat Bhatia, Sr. Brand Solutions Strategist

Harshit Verma, Brand Solutions Strategist