The content creator and health coach, nutritionist, Revant Himatsingka, was asked to take down his video in which he had called out Cadbury Bournvita after receiving a legal notice from the brand.
In the video, Himatsingka called out the brand for not standing by the product features and its claimed benefits. The influencer also posted a public apology.
The viral Instagram video which received a whopping 12 million views was shared and liked by some of the various prominent faces of the country - including Paresh Rawal, Kirti Azad and R Madhavan among others, as per the apology post by FoodPharmer (Himatsingka’s Instagram handle).
Himatsingka took to Instagram to apologise to Cadbury for “making the video” and mentioned, “I have decided to take down the video across all platforms after receiving a legal notice from one of India’s biggest law firms on 13 April.”
“I apologise to Cadbury for making the video. I did not plan or intend to infringe any trademark or defame any company nor do I have the interest or resources to participate in any court cases and I request MNCs to not take this forward legally,” he wrote.
The de-influencing video by FoodPharmer has been taken down from all his social media handles and only appears on the handles of other users who had shared the same.
In his product review video, FoodPharmer had claimed that one of the four features listed on the primary packaging of Cadbury Bournvita, i.e- immune system, was only added to the list of benefits - including the active brain, strong muscles and strong bones - in the aftermath of the pandemic, as everyone was on the lookout for immunity building products.
He had also claimed in the video that the product benefit was listed on the packaging without the company making any modifications in its composition.
It was post the virality of the same video that Cadbury attempted to clear the air around their product through a post on Instagram and Twitter. Notably, the post is currently being promoted aggressively by the brand on Instagram.
Cadbury Bournvita’s post on the company’s various social media handles mentions that the product, as claimed in the packaging, contains nutrients namely- Vitamins A, C, D, Iron, Zinc, Copper and Selenium which “help build immunity”.
The company also claimed that they have for many years stated “Helps with the healthy functioning of the immune system” on the back of their packs - even before the Covid-19 pandemic began.
Towards the end of FoodPharmer’s video, Himatsingka also questioned how having 50g of sugar in an average 100g of Bournvita helps in immunity building or any of the claims made on the package and that Cadbury is not a health company but a “chocolate company”.
“Instead of an active kid, there should be a sick kid in the photo here (ref.-on the package). The tagline here is ‘Tayyari Jeet Ki’, but I think their tagline should be ‘Tayyari Diabetes ki’,” he said in the video.
Responding to this, Cadbury Bournvita said that “Every serve of Bournvita has 7.5 grams of added sugar, which is approximately one-and-a-half teaspoons. This is much less than the daily recommended intake limits of sugar for children.”
Furthermore, in a probable response to the accusation of using a colour which can cause Cancer, the company chose not to go into the details but added, “Bournvita is a scientifically designed formula made with ingredients that are approved for use and all our ingredients are declared on the pack.”
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