Instagram reveals the list of ‘25 Under 25 Instagrammers of India'

Instagram has announced the ‘25 Under 25 Instagrammers of India’ as part of its ‘We Are In The Making’ campaign that celebrates young people.

The announcement has come in the run up to Meta Fuel For India 2021.

Since the launch of Reels, the platform has seen a rise in the number of young people showcasing their talent and garnering a community in the process. This year, as part of the platform’s marketing campaign, such creators have been recognized by highlighting their success across media formats. The ‘25 Under 25 Instagrammers of India’ is another step in the same direction.

The list is meant to represent the most exciting and trailblazing creators on Instagram, who’re exploring and expressing themselves, telling their communities unique stories, using Reels, and encouraging others to do the same too.

The list has been selected by a diverse set of judges, along with Instagram. They are actor Sara Ali Khan; creators Kusha Kapila and Masoom Minawala; Nikhil Taneja, co-founder and CEO of the Youth Media Company, Yuvaa (@weareyuvaa); GV Prakash, popular music composer for Tamil and Telugu movies, Aju Philip, co-founder of the influencer marketing agency @fabsquadmedia and Manish Chopra, Director and Head of Partnerships, Facebook India.

“Reels has transformed the way content is created and consumed on Instagram and given rise to a whole new wave of young creators. This list is our way of recognizing and celebrating them. I’m glad and thankful for the jury, for bringing their knowledge and experience in selecting this diverse and inclusive list of 25 creators. We look forward to engaging with them, and many more like them, to further support and augment the creator ecosystem in India,” Manish Chopra said.

Khan said, “I’m constantly amazed and enthused by the creativity that people are showcasing on Instagram. With Reels especially, it’s great to see new and young faces that are constantly breaking out with their transitions, trends, and challenges. I’m happy to have played a small part in selecting the creators who’re part of this elite 25 Under 25 list. It was an absolute privilege looking at their accounts and I’m taking inspiration from them, for my upcoming Reels too.”

The list includes creators from Patiala to Chennai, and Ahmedabad to Darjeeling, including beatboxer Surya MKR (@suryamkrofficial), mental health advocate Divija Bhasin (@awkwardgoat3), trans activist Trinetra Haldar Gummaraju (@trintrin), entertainment sensations Rupa Ram (@superstar_dewasi99), and Sagar Pop (@sagar_pop02). Apart from these, regional language creators like Kushal Mistry, from Ahmedabad, who creates content in Gujarati and storytellers like Harshleen Jhan (@harshleenjhans), focusing on SFX makeup, Tanya Balchandani (@glittersbytanya) creating fast-paced beauty transition content and robotic dancer Gurpreet Singh (@gurpreet_illusiontown) also feature in the list.

The entire list can be accessed at 25 Under 25 (splashthat.com) and audiences can also follow #25under25ofIG and #InTheMaking to know more about the creators and their stories.