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Irony Esports has announced the launch of StreamO, powered by Uplify, the Indian live-stream sponsorship marketplace.

Designed to make every creator earnable, StreamO is a monetisation tool for creators of all sizes to earn from their content. StreamO is a new way for Indian creators on YouTube Live and Twitch to connect with brands and monetise their content easily. Unlike traditional talent/influencer/sponsorship marketplaces, StreamO leverages technology to not only consummate matches between brands and creators but also deliver rich media brand messaging in creators’ live-streams.

Highlighting the current monetisation scenario in India, Tushaar Garg, Founder and CEO, Irony Esports and StreamO, said, “India, despite being one of the largest producers of content creators, 2 out of 3 creators have never collaborated with a brand, according to the 2022 Linktree creator report. Lack of creator monetisation remains the biggest impediment to the growth of a thriving creator economy and StreamO is solving this problem at scale.”

“Not only is StreamO building a thriving creator economy that provides more monetisation opportunities for creators of all sizes in India but is also creating a new avenue for brands to access the hard-to-reach Gen Z audience. Four secular trends define this generation: the Creator Economy, Live-Streaming, Internet Communities, and Video Gaming. The StreamO marketplace brings these trends together to create a win-win proposition for brands and creators alike. Largely, we are making every creator monetisable/earnable,” Garg added. 

StreamO has run campaigns for brands such as Amazon Prime, Dell Alienware, Intel, Crocs, CoinDCX, Fastrack, MX Player and One Plus to name a few. This week it launched a massive campaign for the much-anticipated arrival of Netflix's Stranger Things 4.

On average 250 streamers take part in each campaign. Recently, StreamO also won two awards at the GoaFest for its work with Intel Gamer Day. 

While Indian YouTubers lag behind in terms of earnings, India is leading the way in terms of watch hours and views. In 2020, India took the pole position in both ‘creation' and ‘consumption' of game live-streaming content. Out of the top 11 most viewed live-streamers on YouTube in 2020, 6 came from India. Indians consume 2X of the global average watch time. Bridging this gap between viewership and earnings, StreamO marks a significant development in the booming Indian creator economy landscape. The marketplace is developed to catalyse the monetisation value of creators and provide more monetisation opportunities to creators of all sizes.