ITC Engage is back with third edition of its content initiative Pocketful O' Stories

As unexpected as 2020 was, the year upended every plan in the book. The past year has naturally affected the lives of people, and romantic relationships are no different. However, love has been universal. To celebrate these moments of love and playful romance, ITC’s fragrance brand Engage is back with Engage’s Pocketful O' Stories 3.0.

After the success of the first two seasons of Engage Pocketful O’ Stories, ITC Engage continues the momentum on its micro tales of love, which is further layered with heartwarming stories about how couples have navigated their way through the past couple of months.

Whether it was finding love digitally or creatively engaging with their long-distance partner, the year has reshaped a lot of love stories.

To salute this spirit of love, ITC Engage has rolled out its third season of the annual crowdsourcing campaign titled ‘ITC Engage Pocketful O’ Stories 3.0’ around the theme of #RomanceUnlocked. The campaign invites stories of love and romance in line with the current pulse of the world. The entire campaign has been designed to engage young audiences and fans of the brand to share their own ‘unexpected, uninhibited moments’ of love and playful romance via social media within 400 characters. This year’s campaign is aiming to be bigger and better than the last two editions, with the initial response to the campaign being very encouraging.

Pocketful O’ Stories Season 1 and 2 garnered the campaign a cumulative of more than 36,000 micro tales, which were then stitched together in respective books curated by India’s leading romance author, Durjoy Datta.

At the end of the campaign, 400 participants, handpicked by Durjoy Datta himself, will be featured in ITC Engage’s Pocketful O' Stories 3.0 book curated and co-authored by Durjoy.

Sharing his excitement on the campaign, Durjoy said, “Not just because of my profession, personally, I am definitely a romantic at heart. While I try to write through experiences and take inspiration from the people I surround myself with, the past year has forced us into situations that are beyond our comfort zones. Engage Pocketful O’ Stories is a campaign that is very close to me. Not only have I gotten to connect with readers and budding writers, it has also given me a renewed perspective about my own writing. This year’s theme is topical to the story of most couples around the world who have been away from each other for an extended period and calls for them to Unlock their Romance! So get your writing hats on and I will see you in the comments section! I am really looking forward to reading some really innovative stories on how people had their #RomanceUnlocked.”

The campaign will be amplified through activations and collaborations with various digital and social media strategic partnerships.