ITC Sunfeast YiPPee! creates Guinness record for ‘Most photos of people eating noodles uploaded on Facebook in one hour'

Sunfeast YiPPee!, the instant noodles brand, commemorated its 10th anniversary enriched with consumers’ eternal love for their bowl of YiPPee! noodles. The brand invited consumers on its Facebook event page to capture and share their YiPPee! noodle eating moments. The activity translated into achieving a Guinness World Record title for ‘Most photos of people eating noodles uploaded on Facebook in one hour’. All participants will receive memorabilia in the form of an official letter of participation by Guinness World Records and Sunfeast YiPPee!.

The consumers’ trust and appreciation has helped YiPPee! achieve significant value and scale since its launch and today it is an Rs 1,000+ crore brand. YiPPee! has consolidated its position as the second-largest instant noodles brand in the country. YiPPee! also witnessed an unprecedented increase in consumer demand, owing to significant uptick in essentials in recent times, and has seen a growth of more than 50% in the year FY 2020-21. It undertook a gamut of measures to ensure availability and enabled last-mile delivery to end-consumers in record time, through various avenues, including innovative delivery partnerships and ITC’s wide network of distribution, while strictly maintaining hygiene protocols and social distancing guidelines.

Hemant Malik, Divisional Chief Executive, Foods Division, ITC, said, “Doing things the better way has been YiPPee!’s DNA since its inception in 2010, paving the way for consumers to exercise their preference for their brand of noodles that was unique and differentiated. The Guinness World Record feat aptly reflects India’s love for Sunfeast YiPPee! noodles and we are glad to have enabled a befitting celebration of India’s noodle-loving spirit to a global audience. A heartfelt gratitude goes out to our consumers for making YiPPee! one of the most popular noodles brand in the country. We look forward to their continued love and support as YiPPee! forays into another exciting decade with innovation and differentiation as its cornerstones.”

To propagate its offering of long and non-sticky noodles, across all age groups and expand to newer geographies, earlier this year, YiPPee! signed Mahendra Singh Dhoni as its brand ambassador.

In order to experience the brand’s anniversary celebration, one can visit Sunfeast YiPPee!’s official Facebook event page and witness the excitement put forth by all the participants.

Link to Sunfeast YiPPee!’s Facebook  event page

The highest levels of quality, safety and hygiene standards are followed in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are hazard analysis and critical control point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are stringently adhered to while choosing ingredients that go into the preparation of its food products.

The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfil its aspiration of being the most trusted provider of branded packaged foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.