IVM Podcasts onboards Meghnad S and Safura Ubaid as Creative Directors

IVM Podcasts has onboarded media professional Meghnad S in the role of Creative Director (Non-Fiction) and Safura Ubaid as the network’s Creative Director (Fiction).

Both the hires come with a prolific track record and will work in their respective areas of expertise, to elevate the business.

As Creative Director (Non-Fiction), Meghnad will actively seek concepts and oversee every stage, right from conceptualisation to execution of content in the non-fiction genre. The podcast network has a wide array of non-fiction podcasts including finance, political, current affairs, and sports to name a few. He will bring his expertise as a journalist, author and content creator of videos, podcasts and columns including ‘Sansad Watch’ and ‘Consti-tuition’ to his current role.

On the fiction side, Ubaid will step in the shoes of the Creative Director (Fiction). She will mainly look into scouting for interesting ideas, adapting concepts and stories and managing the existing portfolio of fiction audio dramas. She is a seasoned creative expert in the original content and IP space. She comes with an impressive track record of having created elevated premium content for multiple platforms, including players like Netflix, Amazon, Universal Pictures, and Fox Star Studios among a slew of others.

Ubaid said, "We’re living in a golden age of storytelling and what's fascinating is we are witnessing a massive consumer shift in the consumption of stories. I look forward to building a strong premium fiction slate within an ecosystem where stories can shapeshift into high-quality scripted audio and video content." 

Meghnad said, "I have always been an avid podcast listener and have keenly followed the great work that IVM Podcasts has been doing. We have also worked together and had great fun for 'How to Citizen’ and I am excited to be joining this team brimming with ideas. It's time to experiment with new, creative ways of delivering non-fiction content to a growing base of podcast listeners in India." 

Amit Doshi, Head, IVM Podcasts-Pratilipi, said, “By bringing in the best talent and fortifying the management team, we are ensuring our business is ready to navigate and scale in a fast-evolving content landscape. We are happy to welcome both Meghnad and Safura to the IVM Podcast team. With the kind of expertise they bring to the table, we are excited to see where they take the brand from here”

The appointment of both the senior hires have been effective from July, 2022. Pratilipi-owned IVM Podcasts is a podcast network, with a fast-growing content slate of both fiction and non-fiction genres across English, Hindi and other multiple regional languages.