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Travel app ixigo has launched a witty new campaign on how to speak different regional languages/dialects of India. Under the campaign, the brand will release a series of videos educating its audience on some popular slangs and phrases that different cities in India are synonymous with.

As a part of the new series, the brand's first video on “How to Speak Lucknowi” has already gone viral across popular social media platforms. The video content which is humorous and very relatable was also shared countless times by people on WhatsApp groups. Along with its ‘nawabi’ culture, Lucknow is also popular for its amazing ‘slangs’ that are an inseparable part of any Lucknowites day-to-day conversations. If you are from Lucknow or have a friend who belongs to the city, you will certainly be able to relate to the words used in the video like ‘Paani ke Bataashe and ‘Amaa Yar’. The brand is also planning to launch its next video on local Kanpuria lingo.

The first video of the campaign:

ixigo travel app already enjoys a strong presence in tier 2 and 3 cities in India. Keeping the combined power of regional language content and videos in mind, ixigo’s new funny yet impactful ‘How To speak’ videos has given the brand that extra edge of more relatable and share-worthy content which is being enjoyed by its wide audience base across the country. Additionally, these videos also reach target groups that speak and understand a regional language but don’t necessarily know how to read it.

Speaking on the campaign, Aashish Chopra, VP Content Marketing, ixigo said, “The beauty of India is in its diversity, and celebrating that makes our content share-worthy. We have got an amazing response from our audience and have received multiple requests to make more such videos on the local lingos of their respective cities. This format has already crossed 3.5 lakh shares across multiple language videos.”