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Accelerating the vision of preserving memories with its memory and storage products, Kingston Technology has announced its “Kingston Is With You” campaign. With the new brand positioning message, ‘Kingston Is With You,’ Kingston aims to bring alive the invincible impact of memories in our lives and emphasises that memories not only exist in the past but can also be the driving force that motivates one to move forward in life.

A series of ‘Kingston Is With You’ themed online and offline activities kicked off with the premiere of the micro-film, Memories Empower, which unveils a self-recovery journey through memories. In addition, Kingston designed a limited-edition gift box that connects memories with the five senses.

The gift box comes with ‘7-Day Memory Challenge’ cards, assigning seven mini-tasks to recipients, helping them relive their most precious moments and provide a chance to win heart-warming gifts. Retail channels will run promotional activities for customers to preserve their meaningful moments and experience the strength in memory with Kingston’s products.

Kevin Wu, Sales, Marketing and Business Development Vice-President, APAC region, Kingston, said, “Kingston has always been a leader in enabling people to preserve their memories through our most reliable and high-performing memory and storage solutions products for business, creative and daily settings. We staunchly believe in the power of memories and its unlimited impact. During these times, we want to bring inspiration and strength to people with a promise that ‘Kingston Is With You.’ We strive to stand alongside all our customers, celebrate cherished moments and be there with them during tough times. We would like to express our deepest admiration and respect, and pay homage to those who show courage, resilience and strength during these testing times.”

The brand’s micro-film brings memories from the past to future

Kingston believes that video is one of the best ways to tell a story. The previously released ‘A Memory to Remember’ trilogy micro-film series centred round the significance of past memories and has touched the hearts of millions. This year, to show how ‘Kingston Is With You,’ Kingston has brought back celebrated advertising director Lo Ging-zim to direct its latest micro-film. Lo also directed Kingston’s three previous micro-films.

While the ‘A Memory to Remember’ trilogy micro-film series focused on the memorable past, Memories Empower expands time and space to the present and future. The story depicts a young girl’s encounters after an abrupt change in life and exploring the theme that memories not only connect people to their past but also provides the courage to continue moving forward.

From May 14-18, Kingston will recruit its users to participate in the 7-Day Memory Challenge. Participants selected will be announced on Kingston’s Facebook Fan Page on May 20. Those who share their challenges online will have a chance to win an iPhone 12 and other gifts. 

Kingston Is With You Campaign Site:

Watch the Memories Empower micro-film here: