Post Thumb

Creating a platform for the rise of beauty content creators in India, L’Oréal Paris and YouTube announced the winners of NextUp For Beauty Creators 2020.

The 12 winners, selected for their unique take on beauty in today’s world, will now participate in a five-day Creator Camp by YouTube where they will enhance their skills and learn to create superior engaging content for beauty lovers in India.

Commenting on the collaboration, Pau Gruart, General Manager, L’Oréal Paris India, said, “With beauty at the helm of content creation, L’Oréal Paris in this partnership with YouTube NextUp has created a platform for emerging beauty bloggers of the country. The foundation laid by YouTube is the perfect platform for such growing talent, giving rise to a completely new set of influencers, with beauty at the forefront. We are extremely proud of our winners and encourage them to take this learning and create content that keeps their followers consistently engaged because they’re worth it.”

“I am incredibly excited about the winners of the first edition of NextUp for Beauty Creators in India. We have a class mix that truly represents diverse perspectives on beauty, consistent with the inclusivity that YouTube stands for,” said Satya Raghavan, Director, YouTube Content Partnerships, India. “It’s been a pleasure to partner with L’Oréal Paris, a brand that echoes the same creative values as ours. Through this collaborative effort, we aim to bring to light a talented pool of YouTube creators who will redefine beauty in India,” he added.

The 12 winners are enthusiastic and artistically driven women, ranging from a stock analyst-turned-blogger to a medical student whose passion for makeup and beauty knows no end; with a variety of personal styles, aesthetics and each bringing a unique look and feel to their content.

The winners will now have a chance to meet professionals at the NextUp Creator Camp for a series of masterclasses and expert sessions to help them develop a deeper understanding of the category and drive richer conversations with their communities on YouTube.

YouTube NextUp, is the only open contest by YouTube to identify and elevate the next generation of YouTube Creators.

For the Beauty Creators edition, up to 12 YouTube channels from India are selected as winners to join the NextUp for Beauty Creators. Those selected, are eligible to receive:

- A week of intensive production classes and filming opportunities at a YouTube Pop-Up Space in India. Specialised educational workshops and skill-sharing sessions designed by production gurus, content specialists, and industry experts, tailored for beauty creators

- Rs 1,40,000 voucher towards production gear

The L’Oréal Paris x YouTube NextUp 2020 Winners:

Latika Sehgal: a singer who stands for wearable fashion and honest beauty

Himadri Patel: holds community building at the heart of her beauty content

StyleMeUpWithSakshi: Sakshi is a model who is all about body confidence and inclusivity!

Sarah Sarosh: a beauty guru (and a doctor-in-training!) who focuses on Indian skin tones

Shruti Amin: detail-oriented beauty reviews have helped her create a loyal audience

JoyGeeks: Aparna is a wellness guru who emphasises on beauty inside out!

CoffeeTableTalks Tamil Beauty: Umadevi brings skin positivity and beauty tips to Tamil-speaking audiences

Meghna Verghese: a lifestyle creator with a love for budget beauty

Angelina Pongener: is a fashionista who takes style notes from Harajuku, Cosplay and Gaming

Rachna Jintaa: a skincare enthusiast who specially focuses on beauty for middle-aged women

Suma Amujuri: Suma is a curly hair expert with her own product line, who creates content in Telugu! 

Lilmissgurung: Shraddha’s passion for sustainability sets her apart