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Land Rover in India has launched its ‘Never Stop Discovering’ campaign to create conversations around India’s wildlife and recognise the work done to protect our diverse wildlife by some of the most passionate and knowledgeable minds in India.

The campaign follows the ‘Discovery With A Purpose’ journey undertaken in February 2018 in Land Rover Discovery vehicles that covered 1,200 kilometres across various forests and terrains of Assam and Arunachal Pradesh, to create awareness and conversations around India’s endangered wildlife.  

Rohit Suri, President and Managing Director, Jaguar Land Rover India, said, “Our Discovery family, with class leading versatility and capability, is a great enabler for the curious minds, for those who want to get out there and explore more, and share these explorations and new experiences with their family and friends. Through the 'Never Stop Discovering' campaign, we want to reach out and connect with all such people and inspire them with purposeful stories.”

The ‘Never Stop Discovering’ campaign focuses on stories of journeys in the Land Rover Discovery Sport to the Nagarhole National Park to showcase initiatives in the field of eco-tourism, which is providing impetus to wildlife conservation in India.

The films feature big cat specialist, wildlife photographer and cinematographer Shaaz Jung for the Indian Leopard and the very elusive Black Panther, Aly Rashid for the Sloth Bear in Satpura National Park and Harshvardhan and Poonam Dhanwatey for the Bengal Tiger in and around the Tadoba Andhari Tiger Reserve.

The first story under the campaign may be viewed at https://bit.ly/2GlUlSG with others to follow in March and April 2019.  

Content@BuzzInContent.com