Post Thumb

In the last four to five years, we have come a long way ahead in the field of content marketing by creating content-led marketing work of global standards. Almost every brand has begun its content marketing journey, but the ones with a proper content marketing strategy in place and especially those moving forward in the right direction will be able to stand out from the clutter.

In the inaugural knowledge session of the annual BuzzInContent Awards and Conversations 2021, will be bringing together some of India’s best content marketing practitioners to talk about the trends that will be the frontrunners in the world of content marketing next year, at the session beginning 3 pm today.

Dipashree Das, Senior Marketer, Global OTT content platform, Shailja, Chief Content Officer, Omnicom Media Group, Yogesh Manwani, President, Lintas C: EX (a specialised content business unit of MullenLowe Lintas Group) and Manasi Narasimhan, Vice-President and Head, Marketing and Communications, South Asia, Mastercard, will be sharing insights into the major content marketing trends which brands should opt for in order to stand out from the clutter.

To watch the discussion, press the bell icon to set the reminder here:

The show is presented by MTV and powered by News Nation. The session will be hosted by BuzzInContent Editor Akansha Srivastava.

The panellists will be discussing the topics mentioned below:

  1. The major content themes, storylines and narratives for the year ahead.
  2. The rise of social commerce and the right approach towards it.
  3. How technology can enhance content experience.
  4. Evolving creativity and dealing with creative blocks in content marketing.
  5. Upskilling content marketing teams.
  6. Content marketing trends that will never go out of fashion.
  7. Growth of audio content and influencer marketing.
  8. Brands becoming content platforms.
  9. Purpose-driven content marketing.
  10. The valuation of the content marketing ecosystem in India.
  11. Content-led innovations in the fintech category.

So, set the alarm for 3 pm today to learn from the masters of the trade how they will go about making the most of the content marketing trends in 2022.