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Lee Copper in collaboration with top influencers launched a new campaign “Masters of Denims” to walk and talk about their never-ending love for denims, fashion and style.

Conceptualised by Makani Creatives, this campaign aims to highlight Lee Cooper’s supremacy in the denim industry by showcasing interviews with celebrities and influencers in a candid chat about denim, fashion and everything in between.

Jayesh Sali, Head Of Marketing, Fashion & Lifestyle, Reliance Retail, said, “Being a global fashion brand with a British legacy, Lee Cooper wants to showcase its products to a broad audience, and what better way than to make use of the digital space where things are constantly evolving and good content is the key to driving numbers.”

Lee copper invited masters from different fields to become Masters of Denims in this series of interviews.

The brand is doing a series of interviews with the influencers that have been uploaded on the YouTube channel of the brand, which was further leveraged across social media handles using the link in the bio option for traction.

Interviews with Anushka Mitra, Palak Tiwari, and Ronit Ashra have already been featured.

Aejaz Khan, CEO, Makani Creatives said, “At Makani, we always strive to be ambitious with our campaigns, authentic with our execution, and audacious with our goals.”

Yashtika Vaswani, Social Media Head, Makani Creatives said, “Lee Cooper isn’t here to just sell their products but also interact with their viewers on social media and that’s exactly what #MastersOfDenim intends to do for them. It’s not always the products that get people interested but the conversations that the brand tries to build by staying true to their DNA.”

Take a look below at the videos that are already live:

Anushka Mitra-

Palak Tiwari-

Ronit Ashra-

Link and glimpse of the campaign below:

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