Legrand's first web series shows how vibes can make or break relationships

Legrand India, a global specialist in electrical and digital building infrastructure, has launched its first self-produced web series ‘The Good Vibes’. Starring popular web series couple Naveen Kasturia and Maanvi Gagroo as Lakshya and Jonita, the series bring this young and much-loved couple together after a gap of three years. The company launched the first episode on August 8 on SonyLiv and YouTube.

Through the web series, Legrand India aims to convey the message of how positive vibes play a very important role in every individual’s lives and can make or break relationships. The company through this web series plans to reach out to its customer directly and increase brand resonance.

The fast-paced, modern web series encapsulates the life of this young couple. The story begins when we see the couple on the verge of not talking to each other. It has been 11 months to their marriage and now the biggest issue of debate is whether they would even survive their first anniversary. While parents and friends send in suggestions for the anniversary party, the couple sit to sort out their personal and home problems. Amidst all this development is the subtle theme of energy with equipment malfunctioning, blown fuses and unreliable electrical circuits, which add to the conundrum of the couple.

Sameer Saxena, Director, Marketing, Legrand India, said, “Legrand supplies the essential fuels of daily life – power and data, thereby enabling uninterrupted living. This belief of uninterrupted living is just not limited to a market or a product, but with daily lives of consumers. Every relationship in your life is about getting the right vibe. A vibe is invisible but omnipresent. Good vibes improve things. In this series, the vibes of the house and the vibes between the couple become one.”

He added, “Video content is at the forefront of digital marketing today. Legrand as a company through this web series would like to take one step further into the digital ecosystem and engage our modern-day consumer into a meaningful dialogue. The younger India is adopting smarter ways of living and creating their spaces – be it in their connected homes or relationships. At Legrand, we are happy to be part of this modern environment through our products and we thought web series is an effective medium to showcase this to the young and technology-loving India.”

Sizil Srivastava, Director of The Good Vibes, said, “Every generation faces their own set of problems, and a lot of them revolve around trying to break out of stereotypes set by the world around them. When someone attempts to do something out of the ordinary, the society at large tells him to fall in line because ‘Log kya kahenge?’ The Good Vibes portrays and questions these beliefs by giving us a glimpse into the life of an unusual working-class couple that supports one another and braves these rules with ease, until societal norms complicate their lives. Thus, it was imperative that we keep the storytelling simple and light, performances natural and effective and convey big messages with the quietest gestures. It’s an emotional yet fun ride that people of all ages can relate to."

The Trailer: