Lintas C:EX Entertainment hires Niranjana H as Creative Director – Brand Solutions

Lintas C:EX Entertainment, the branded and original content division of MullenLowe Lintas Group has announced Niranjana H as Creative Director – Brand Solutions as part of the Lintas C:EX Entertainment creative team to lead Brand Solutions.

With this new appointment, Niranjana will be responsible for identifying and creating content opportunities for brands.

A broadcast media and entertainment professional, Niranjana comes with over nine years of production experience across films and television with expertise across the board in ideation, producing, writing, pre and post-production. Her experience across different genres – both fiction and non-fiction – combined with a strong understanding of content development – both scripted and non-scripted – will help the division to curate a slate of original content IPs.

In her previous professional journey, Niranjana has been a part of Discovery Communications, Zee Entertainment and most recently, Arré (U Digital Content Pvt Ltd). She has been responsible for story development, scripting, production and the final output for fiction programming during her aforementioned stints. At Zee Entertainment, Niranjana contributed to more than five primetime shows as well as weekend shows – Qubool Hai, Neeli Chatri Wale, etc. and owned the programming, content curation and strategy for TLC, TLC HD World and Investigation Discovery at Discovery Communications. She was also the Executive Producer on Discovery and Discovery Plus originals apart from the curation.

The appointment is effective immediately.