Los Angeles Tourism ties up with sisters Sonam and Rhea Kapoor to create multi-part promotional video series

Building on its successful partnership with Sonam Kapoor and Anand Ahuja in early 2019, Los Angeles Tourism’s latest digital content campaign showcases the city’s cultural, culinary, shopping and wellness offerings through the eyes of power siblings Sonam and Rhea Kapoor.

The duo is featured in a new collaboration, teasers of which are live on Sonam and Rhea’s social channels. The multi-part series follows the siblings as they explore the neighbourhoods of Los Angeles. From shopping on famed Abbot Kinney in Venice and at the ROW DTLA (Downtown LA), to dining at restaurants like MTN, Nightshade and The Bazaar by José Andrés, the sisters experienced their favourite parts of the city together.

The teaser to the video series:

The campaign also captures them doing sightseeing at Hotel Erwin’s rooftop, discovering the tastes of L.A. at the Original Farmers Market, and indulging themselves at the luxurious Ciel Spa at the SLS Hotel, a Luxury Collection Hotel, Beverly Hills.

The content will run on Los Angeles Tourism’s channels, on Sonam and Rhea’s social media accounts, and through paid media partnerships.

“There is a natural affinity between Los Angeles and India, thanks to our shared love of films. We wanted to utilise this campaign to build on that affinity and show prospective Indian travellers the diverse options they have to eat, play and shop in LA through the eyes of our mutual friends, Sonam and Rhea Kapoor,” stated Don Skeoch, Chief Marketing Officer for Los Angeles Tourism & Convention Board.

Los Angeles Tourism began investing in travel trade efforts in India in 2016; started consumer marketing efforts in 2017; and launched its first digital campaign in 2018 with the former model, TV host, entrepreneur and fashionista Malaika Arora.

Given that 165,000 Indian travellers are projected to visit LA by 2023, Los Angeles Tourism sees the power of the market and continues to invest in order to pique the interest of the Indian traveller and encourage increased visitation to the destination. Most recently, LA Tourism opened its first office in India (Mumbai) in November 2019.