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World Nature Conservation Day is celebrated on July 28 annually to create awareness about natural resources. It encourages people to protect our natural resources that are fast depleting due to over exploitation.

Using the power of solar is the best way to beat the stress of global warming and climate change and promotes efforts towards saving energy resources. As solar energy is radiant light and heat from the sun, Luminous Technologies, in the latest video, wishes its friends and family a Happy Sun-day every day with the help of Sachin Tendulkar.

With the increasing threat of carbon footprint due to overuse of depleting natural resources looming over us, Luminous wanted to focus on ways on what can be done to curb it. Using natural energy from the sun is the best way to reduce the harmful impacts of carbon footprints.

Considering this, AutumnGrey (Bangalore) conceptualised and created the campaign #EveryDayIsASUNDay with Luminous Solar by bringing a light-hearted approach to celebrate the day and bring to the light an idea of sustainable way of living and finding alternative ways of consuming energy for a cleaner and greener world.

The campaign video -

Anusha Shetty

Anusha Shetty, Chairperson and Group CEO at Grey Group, India, said, “Solar is one of the most transformative technologies out there. To be able to generate power without relying on depleting fossil fuels is the need of the hour. And I’m glad we’re associated with a brand that genuinely cares about the environment. With this campaign, Luminous Technologies generates intrigue and then uses the platform to talk about the bigger issue at hand.”

Sachin Bhalla, SVP, Luminous Power Technologies, said, “At Luminous, we take pride in developing sustainable solutions such as solar, energy-efficient fans, and LED lighting. The occasion of Nature Conservation Day provided us with an opportunity to reaffirm our commitment to educating the community about how solar energy can help to prevent global warming.”

Swati Balani, ECD, AutumnGrey, said, “Conversations on sustainability and nature conservation are getting more serious every day. We wanted to take a light-hearted approach reminding our consumers that saving the environment is in their hands with Solar and Luminous Technologies is there to help them in every step of the way!”

Credits:

Creative Agency: AutumnGrey Bangalore

Chairperson & Group Chief Executive Officer: Anusha Shetty

MD & Chief Creative Officer: Sandipan Bhattacharyya

Associate Vice President: Sandhya Gurung

Executive Creative Director: Swati Balani

Sr. Design Director: Nidhi Johar

Agency Team: Manasha Parmar, Piyush Kumar, Ajendra Kumar Shaw, Pooja Dewanjee, Ijya Chugh

Client Team: Sachin Bhalla (Sr.VP), Ruchika Gupta (CMO), Jitin Thapar, Medha Mehrotra

Client Name: Luminous Power Technologies

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