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Influencer marketing platform Mad Influence launched a campaign to amplify the release of the last season of popular Netflix show ‘Money Heist’ with an Indian element, in which the creators performed to the collaborative beats of ‘Bella Ciao’, featuring ‘Dhol Tasha’.

Creators Aadil Khan and Eshhanya Maheswari gave a dance performance, whose music video was rehearsed and shot on the very same day by them. Influencers like Kritika Sharma and Ishpreet Dang also performed.

The pre-buzz activities, powered by Netflix India, were aired digitally on Instagram. The official handle of Netflix India posted the collaborative video that required the makers to practise and shoot it on the same day. Each of the 10 creators received equal screen time and digital presence in the video. In addition, all of the influencers and creators involved took the opportunity to publish a reel filmed on the same day on the same platform.

"We are pleased and content with the tribute we have paid to Money Heist, and it was more enjoyable when it got an Indian flavour. We'll be back with even more incredible initiatives in the future, and I'm confident it'll be a one-of-a-kind event with even more to offer,” Gautam Madhavan, CEO of Mad Influence, said.