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Influencer marketing platform Mad Influence has launched Mad Studio in Mumbai and Delhi for its content creators. The platform aims to change the concept of influencer marketing with the launch of Mad Studio, and benefit its influencers and brands they promote.

The concept of Mad Studio will pave the way for influencers partnering with Mad Influence to create good quality, professionally generated content (PGC). The newly launched studio offers a dance studio, VFX studio, photo shoots and various other facilities required to create the best content that will garner the attention of the influencers from the target audience of the representing brand. 

The studio is spread over 15,000 square feet of space in Andheri West in Mumbai (8200 sq ft) and Sector-1, Noida in Delhi-NCR (7,500 sq ft). Located in the primmest area of Mumbai, Mad Studio is fully built as per the convenience of its influencers and celebrities.

Starting from professional lighting to soundproof rooms, space for broadcast, voice recording, dance and space for workshops, every nook and corner of the studio is created as per the needs and requirements of creators and influencers/celebrities. The studio has professional instructors and videographers who take care of content and moderate the content quality. It not only provides professional sound, lights and VFX but also well-trained ground staff to create outstanding content. Influencers such as Chinky Minky, Aadlil Khan and Tejas have designed three spaces, respectively, at Mad Studio according to their desideratum and they are the cover face of the studio.

Mad Studio, the one-stop solution provided to content creators, has already seen celebrities such as Honey Singh, Nushrat Bharucha, Nora Fatehi, Dhvani Bhanushali and many others coming for shoots. This platform not only provides them with the right atmosphere, equipment and right guidance to work on their campaigns but also helps them to get more and more followers on their social media. Honey Singh gained 1.5 million followers on his Instagram after the song promotion of Saiyaan Ji at Mad Studio. 

Gautam Madhavan, Founder and CEO, said, “This is a milestone for all of us at Mad Influence. From the beginning of our journey, we have seen that influencers are going anywhere and shooting content without any proper equipment. We realised that the US is doing similar content but their video quality is far better than Indian influencers’ video quality. This forced us to think about Mad Studio where our influencers will have better content creation with the right equipment, right atmosphere and have the right guidance to create content.

“We have a strong relationship with the entertainment industry and we are working with T-series, Tips, Sony, and Saregama, which has made association with celebrities and influencers possible at the same platform without any prejudice and discrimination. With Mad Studio, we want to negotiate the thin line between celebrities and influencers.”