MagicCircle launches content division, hires Shefali Takalkar as ECD, Content

MagicCircle has announced the launch of its content division. The agency has also brought on board Shefali Takalkar as Executive Creative Director, Content.

Takalkar, who was earlier Creative Head, Content Studio at BBH India, is a digital professional with over 19 years of experience. She has worked on big brands such as Coca-Cola, American Express, Vodafone, Durex, Philips, Maggi, KitKat, Nescafe and Milkybar to name a few.

Speaking on Takalkar’s joining, Hemant Misra, Co-founder and Managing Director, MagicCircle, said, “I have been on the lookout for a content evangelist for a long time. Someone who can inspire the agency and our clients to create engagement in the digital space and not simply ‘adapt’ for digital. With Shefali, I believe my wait has ended. Shefali will help Dheeraj, Natwar and I to realise our vision of ‘One Team-Multiple Expression’. Something, unfortunately, missing in our industry, which is split into units. Not digital agency or traditional agency, we will be The One Agency where the circle of expression is complete. We will now have the capability of engaging our audience on every platform that they use for entertainment or information. Shefali is an achiever, despite her experience, she has a childlike curiosity and a keen understanding of motivations. I look forward to learning from Shefali.”

On her joining MagicCircle, Takalkar added, “The digital vs mainline divide is undermining the power of advertising and more and more agencies are waking up to this fact now. When Hemant shared his vision about building a medium-agnostic and audience-driven approach to brand building, I had no doubts in my mind about hopping on board.”