Mahindra Bolero pays tribute to India's ‘Ambulance Man and Woman'

For the past 20 years, since its inception, Mahindra Bolero has played a vital role in building the nation. Numerous consumers have made the Bolero an intrinsic part of their lives. One such story is of the Kalia couple – Himanshu and Twinkle – who have saved 10,000+ lives by converting the Bolero into an ambulance. 

In its new digital campaign, Mahindra Bolero tells the story of the couple who use their Bolero as an ambulance simply with the aim of making emergency healthcare accessible to everyone.

The film:

Bolero salutes our warriors' who brought 10,000+ lives to the rescue!

Here’s a never-give-up story of the Ambulance Man and Ambulance Woman as they mark 20 years of relentless service!#MahindraBolero #Bolero #TakeOnAnything pic.twitter.com/E75k8wUGDP

— Mahindra Bolero (@MahindraBolero) February 2, 2021

Conceptualised and executed by Flying Cursor, the film pays a tribute to the couple’s efforts, despite facing numerous challenges. Their services became even more crucial during the pandemic that saw the country’s healthcare resources suffer from severe strain.

Shormistha Mukherjee

Shormistha Mukherjee, Co-Founder and Director, Flying Cursor, said, “This is a story of a couple who faced insurmountable odds and rose to the challenge. And we had to do justice to their efforts. It’s one of the many projects we were able to accomplish during the pandemic while we were working from home. And since it’s a true story of people who take on anything, it’s quite close to our heart.”