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Manforce Condoms has come up with a new video campaign, #ProtectChildhood, to curb a rise in child pornography. The campaign across various social media platforms brings to light the considerable increase in child pornography material in the past five months.

The video:

According to India Child Protection Fund (ICPF), there has been an alarming rise in the demand for child pornography material ever since the Covid-19 induced lockdown was enforced in India. Traffic to the world's largest pornography website from India increased by 95% between March 24 and March 26, as compared to the average traffic pre-coronavirus, ICPF claimed.

Due to the lockdown, children are also spending more time on the internet, especially with the new normal of online classes during the Covid-19 pandemic, making them vulnerable to anti-social elements.

Through this video campaign, Manforce Condoms helps raise awareness about the rise in child pornography and brings to light the current situation. Children are naive and vulnerable and they need to be monitored 24X7; it is also the responsibility of parents to keep their childhood intact. As a responsible brand, Manforce Condoms wants to give a message to all parents that they should be alert and keep a close check on the content their young ones are consuming online.

Rajeev Juneja, CEO, Mankind Pharma, said, “For us, responsibility towards the society comes first. As a part of our initiative, we want to inform and make the parents aware about the sharp rise in the content of child pornography and give a strong message to #ProtectChildhood. Through our campaign we request and urge the parents to not leave their children unattended and have complete control over their online activities. They should have regular conversations and build a friendly relationship with their children, and keep them informed of the current situation. While the internet has many positives, it does have a dark side, and it's the responsibility of the parents to not leave their children unsupervised.”

According to the reports submitted to the National Crime Records Bureau (NCRB), more than 25,000 cases of suspected child pornography material were uploaded. The reports say there is a sharp rise in child pornography content and a constant decrease in the age of the victims.