Manforce Condoms, from the house of Mankind Pharma, has roped in actors and influencers Suyyash Rai and Aradhana Sharma to further strengthen awareness for its recently launched ‘Ultrafeel’ condoms.
The brand has chosen two influencers who belong to different demographics, helping the brand to amplify the message as widely as possible.
As per the brand’s claims, ‘Ultrafeel’ is India’s thinnest flavoured condom and is super-thin with 0.05 mm thickness, which gives a natural feel and ultra- sensational pleasure.
The brand roped in influencers to add credibility to the brand narrative - ‘It’s so thin, you’ll feel it’s next to nothing.'
The new range allows a person to get closer to their partners and feel the moments of intimacy. The messaging revolves around the fact that the new product is so thin that you feel next to nothing. The products are available in a range of Bubble gum flavour to keep up the level of excitement in the love life of a couple and give a delicious sexual experience to heighten the lovemaking session.
Joy Chatterjee, General Manager, Sales and Marketing of Mankind Pharma, said, “Manforce Condoms is one of the largest selling condom brands in India. As per the research conducted nearly 88% consumers wanted and looked for condoms that were the closest to feeling natural. Keeping this research in mind, we have launched the Ultrafeel condoms and are entering a 285-crore premium condom market in which the cost for one condom is 15 rupees per piece. We have collaborated with influencers to further strengthen our position, and so the target audience becomes aware of the newly available product. The influencer activity will help the brand to convey the said message and add credibility to our brand narrative.”
The brand had recently launched the product through a TVC that featured Sunny Leone, its brand ambassador.
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