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People have different opinions about what is the limit of Public Display of Affection (PDA). With time, we have at least matured enough to not feel uncomfortable with a simple hug, holding of hands or a goodbye kiss at public places. The problem starts only when we cross the line. And it is not so much about disregarding other’s feelings but rather it’s putting oneself in danger thinking you are alone. What they forget is there is nothing private about the public place.

The market leader in condoms and thought leader in safe sex, Manforce Condoms has now attempted to alert consumers about the hazards of crossing limit while being intimate in public.

The latest video content by the brand brings to light the perils of indulging in PDA thinking you are alone with complete disregard to prying eyes who are always on the lookout for such vulnerable couples.

Joy Chatterjee

Commenting on the campaign, Joy Chatterjee, DGM, Mankind Pharma, said, “As a responsible brand, we take pride in sensitizing couples about safe sex. This time we have a strong message to those couples who indulge in PDA thinking they are doing it within the four walls of their house. It’s important for them to understand where they are, what they are doing and how their action can ruin their life.”

Titled #YouAreNotAlone, the campaign has been conceptualized and executed by ADK Fortune Communications Pvt. Ltd., Gurgaon. “After our successful campaign #ShutThePhoneUp, we wanted to continue with this momentum of sensitizing people about ‘safe sex’. And that is how we arrived at our fresh campaign #YouAreNotAlone. The campaign speaks about the danger of letting your guard down in a public place. Irrespective of what the place may look like, there is always danger lurking around and that can ruin your life”, said Subroto Pradhan, Managing Partner, ADK-Fortune.

The Film:


Client: Mankind Pharma

Mankind MD & CEO: Rajeev Juneja

Mankind Team: Joy Chatterjee, Eshita Goswami

Agency: ADK Fortune Communications Pvt. Ltd.

Managing Partner: Subroto Pradhan

ECD: Uday Rao

Creative Team: Sanyam Sharma, Piyush Gupta

Account Management: Ambar Sharan Lal, Vishnu Narain Lal, Abhishek Bajpayee

Production House: Elements

Director: Vivek Das Chaudhary