Post Thumb
Click on the image to watch the Video.

Every year, September 25 is observed as World Pharmacists Day, a time to reflect on the work people in the profession do to ensure the communities they serve have access to the best possible medications and care. Regardless of the emergency or crisis, community pharmacists have been there for their patients, especially this year.

We have pharmacies that are open 24X7 every day. During the Covid pandemic, pharmacies were open to provide medicines to the people in need. They get no holidays and they can’t close their shops early. Sometimes they need to cater to people in need even in the middle of the night. These are the people who have devoted their lives in serving the people and we take this opportunity on this day to express our gratitude towards them. 

Through a video campaign, Mankind Pharma showcased the story of a hard-working middle-aged man who owns a small pharmacy store and lives in an old house on his own. While he sells medicines to others and gives medicines to people without money, when he falls sick there is no one to get him medicine. A small kid from the neighbourhood then gets medicine for him, giving a message that ‘while you have been taking care of us, when you need us we are there for you’.

The film:

Joy Chatterjee, Deputy General Manager, Mankind Pharma, said, “The way pharmacists have worked amid the Coronavirus pandemic is truly commendable. This year has been a tough time for all but pharmacists have worked endlessly without thinking about their health just to provide medication to others. So, this year is a tribute to pharmacists, doctors and nurses and we are thankful to them for their sacrifice in every situation or crisis. Humanity has a new benchmark altogether.”

The campaign has been conceptualised by Grapes Digital.

Shradha Agarwal, Co-founder and COO, Grapes Digital, said, “World Pharmacist Day is now in its 10th year as pharmacists around the world help in the Covid-19 crisis. They have been there providing mental health support for drought victims, finding ways to get medicines to patients isolated by bushfires or flood, and establishing Covid-safe protocols to keep their pharmacies open and that’s how we tried to build the concept around this year’s theme, which is transforming global health to thank them for their day and night duties to provide medication to the people in need.”