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Fathers are superheroes who are always there for us no matter what the situation is. Mankind Pharma’s multivitamin and minerals brand Health OK has launched an emotional campaign titled #ExpressTheToughlove, focusing on the father-son relationship. The video highlights a modern-day, father-son relationship.

The campaign shows how when we grow, our relationship changes and many things are left unexpressed. The three-minute video drives a strong message that there are times when differences emerge in relationships but one can’t ignore that a father’s love never takes a back seat. The film explores the tougher side of a father, who is always there for us but never expresses his love and feelings openly.

Health OK, with the campaign, wants to give a message to people that this Father’s Day take that first step and express your love for your father. The video shows that a child should always be there for his father, just like he has always been there for us in every phase.

The video:

Joy Chatterjee, General Manager, Sales and Marketing, Mankind Pharma, said, “Fathers and sons share a unique bond. This Father’s Day we thought of coming up with an idea that allows people to stop, think and help in connect and rebuild the lost bond between their relationship. There is no denying in saying that showcasing small tokens/gestures of gratitude and love helps in building everlasting bonds, and many times serves in communicating the unspoken words.”