Mansion House Flandy's campaign celebrates intergenerational friendships through music video

Mansion House Flandy has launched its brand proposition, titled ‘Welcome The Now' on Digital through a music video campaign that is a celebration of the distinctive and disruptive flavours of its latest offering.

Launched in collaboration with Big Bang Music and Collective Creative Labs, the music video is a testament to the power of intergenerational friendships. The music anthem sparks conversations, openness and celebrates the richness of connections made when people from different age-groups become friends.

Spread across key South Indian target markets, the campaign celebrates World Brandy Day by converging generations through a vibrant musical anthem.

Crafted by music director Yashwanth Nag, the anthem features the dynamic vocals of Vedala Hemachandra and Damini Bhatia as the lead music duo complimented with Suparna Vontair.

The song boasts an animated rap segment by AsurA and Nawab Gang.

The music video was directed by Dibya Chatterjee. This visual feast captures the campaign's essence—spontaneity and simplicity that foster cross-generational friendships. Chatterjee's lens brings to life a rich tapestry of visual storytelling with Flandy's exuberance.

Apart from a performance marketing campaign as part of the campaign marketing efforts, the brand has collaborated with top Telugu influencers, including actor cum professional basketball player Arvind Krishna, actress-model Tejaswi Madivada, and comedian Gully Boy Riyaz who feature in the video.

Ahmed Rahimtoola, Chief Marketing Officer, Tilaknagar Industries, said, "We are delighted to launch our latest brand proposition "Welcome the Now” featuring an energetic music anthem that creates a captivating experience through a powerful music video. This reinforces Mansion House Flandy’s commitment to living in the present moment. We are dedicated to enriching our customers’ lives, empowering them to create lasting memories, and cherishing meaningful connections spanning across age groups.

He further added, Mansion House Flandy exemplifies our commitment to innovation and market expansion, leveraging the Mansion House brand's recognition and credibility. With Flandy, we're embarking on a journey to create a captivating new category, offering a range of enticing flavours that will captivate young consumers.”

Gaurav Wadhwa, CEO, BGBNG Music, said, “Welcome the Now' campaign truly embodies the spirit of diverse collaboration and innovation. Bringing together a diverse pool of artists and talents for this anthem has been an inspiring journey and seeing them seamlessly come alive in the music video has been truly rewarding. We aimed for delivering a unique campaign, and I'm proud to say this anthem stands as a testament to that dedication."

Antony Rajkumar, CEO, StoryBoats, said, "Flandy isn't just a drink; it's a disruptive flavor innovation in the Brandy category. We envisioned more than a conventional campaign; we conceived a movement that celebrates life, friendships, and the vibrant spirit of now. Beyond a beverage, Flandy is a catalyst for a cultural shift. This campaign is a meticulous fusion of insights, strategy, and creative direction—aimed not just at selling a product but at redefining the entire conversation in the spirits industry."