Marketing solutions company YellowBulbs invests in Fickle Formula, a Mumbai-based digital content studio

Understanding the demand and impact of audio-visual content, YellowBulbs, the Noida-based marketing solutions company, had partnered with Mumbai-based hybrid studio, Fickle Formula, founded by Suman Sen, specialising in media-agnostic content solutions.

In a statement, YellowBulbs said that in the near future, they want to work with agencies, publishers and brands, with emerging technologies to create more effective branded content, creating content-led IPs and collaborating with distribution networks to explore the full potential of new media.

Fickle Formula has created #Tiyasar Khoj for PACE IIT, a content-led campaign that was rooted in CSR. They have also bagged a few audio-visual projects with Radio Mirchi. Recently, they have created the launch campaign with a vertically immersive video for a Singapore-based Technology Company called Houm.

Vivek Modi, CEO of YellowBulbs and Director Business, Fickle Formula, believes in “Evolve to Solve”.

YellowBulbs has forayed into original digital content, with ‘Kahanibaaz’, a short film they produced for Royal Stag Large Short Films, which has over 1.5 million organic views just on YouTube and has been shortlisted in various film festivals around the world.