Doublemint from Mars Wrigley, in collaboration with music entertainment company Songfest, has announced their third single ‘Aaina’ as part of FreshTake series.
The song has been sung by Bollywood singer Monali Thakur and Ranajoy Bhattacharjee, the composer who has crafted the tune. Based on step-siblings, the music video features telly-town actor Anushka Sen, alongside Harsh Rajput from the show ‘Nazar’. The lyrics have been penned by lyricist Geet Sagar.
The official Hindi music video will be followed by the Bengali FreshTake version ‘Surer Bagan’ that has been written and sung by Ranajoy along with singer Chandrika Bhattacharya. A mashup of the two versions will release soon after.
Yogesh Tewari, Marketing Director, Mars Wrigley, said, “After the successful launch of ‘Aadatein’, a romantic love story, and ‘Tera Kya Hota’, a song about friendship, we are excited to bring to our consumers another anthem and its Bengali FreshTake ‘Surer Bagan’. Each song in the FreshTake series reflects upon Doublemint’s brand proposition of starting something fresh and building meaningful connections, and the new song brings forth the sweet and special relationship between siblings. This unique collaboration offers an opportunity for us to connect with our consumers in new and engaging ways and we are confident that our consumers will love it.”
Gaurav Dagaonkar, Co-Founder, Songfest and the brainchild behind Doublemint FreshTake, elaborated, “Each song and video of Doublemint FreshTake tells a memorable story of people starting something fresh and creating meaningful connections. After the success of Aadatein and Tera Kya Hota, we’re sure Aaina will strike a chord in the hearts of the viewers.”
The music videos will be available on social media handles of Songfest India from August 26, 2020.
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