McDonald's takes content route, integrates with TVF Screenpatti's HumTum

Hardcastle Restaurants, the master franchise of McDonald’s in West and South India, has collaborated with TVF Screenpatti - HumTum, a series about relatable, emotional, enjoyable 'slice of the life' moments of a family for two episodes. The content partnership aims to leverage the occasion of Family Day to build brand affinity and love for McDonald’s.

The episode being released on Family Day titled “Papa actor banana chahte hain” revolves around a middle-aged father taking his son’s help to convince his own father on letting him pursue his passion – acting. The episode showcases how families come together at McDonald’s and emphasises on the importance of cherishing the present and enjoy moments together.

Through this association with TVF, McDonald’s aims to bring families together and reach out to the target audience with content designed to entertain and engage them. The episodes will be launched on May 15, commemorating Family Day.