MG Motor and The Better India unveil Season 2 of ‘MG Changemakers'

MG (Morris Garages) Motor India has announced the launch of the second edition of ‘MG Changemakers’ along with The Better India.

Underlining its commitment to the core organisational pillars of innovation, diversity, community, and experiences, MG aims to honour and celebrate people who have driven societal change across their community through this initiative.

The brand has launched a microsite for the second edition of ‘MG Changemakers’, enabling audiences across India to book the experience that these protagonists are providing as part of their workshops.

In the second chapter of MG Changemakers, MG is honouring people like Mohit Ahuja, a Delhi-based photographer and copywriter who teaches professional photography to the differently-abled and journalist-turned dance trainer Renelle Snelleksz, who uses Dance Movement Therapy (DMT) to help people overcome the trauma and violence faced because of domestic violence and human trafficking.

Also featuring amongst the MG Changemakers this season is Nagaland-based lawyer-turned-entrepreneur Hekani Jakhalu, who will be recognised for the impact that she has created in her home state by facilitating employment and entrepreneurial opportunity for the youth. Poornima Sukumar, muralist and founder of Aravani Art Project – she aims to create safe spaces for the transgender community and enable them to connect with others in their neighbourhood. The sixth person, Dr Jaya Tiwari is the founder of an all-female rock band ‘Meri Zindagi’ that works with the government and NGOs to popularise schemes and drives like ‘Beti Bachao, Beti Padhao’ in village areas of Uttar Pradesh. MG will also recognise Vaibhav Chhabra, Co-founder – Maker’s Asylum, for his commitment to providing innovators with the space they need to give their ideas a tangible shape.

First introduced in 2018, the ‘MG Changemakers’ campaign has been highlighting and recognising individuals who are working for the betterment of their communities and empowering those who are less privileged. Through the initiative, the carmaker also aims to inspire and motivate millions of people across the country to pick up the responsibility of driving positive societal change – a vision that is in line with its deep commitment to community building. The latest season of the initiative will be themed ‘Experiences’ and will highlight six Changemakers from diverse fields who have curated a different experience for communities, thus making their lives richer and more meaningful.

Speaking on the campaign launch, Rajeev Chaba, President and Managing Director, MG Motor India, said, “As an organisation, MG Motor India has consistently worked towards community empowerment and development through various on-ground initiatives. The second chapter of ‘MG Changemakers’ furthers this vision. Having received a superb response to the first chapter last year, we wanted to take this platform to others who have demonstrated a commitment to creating a positive impact within their communities. We are proud to be highlighting the stellar work that has been done by these people, inspire millions of Indians of all ages to take on the responsibility of driving positive societal changes.”

Dhimant Parekh, Co-Founder and CEO, The Better India, said, “At The Better India, we are all about positive change and the people who create this change, from the grassroots to a global scale. To celebrate and do our bit to support these changemakers, we partnered with MG Motor India last year to showcase powerful women reforming communities across the country. From empowering disadvantaged people through skills and hobbies to providing therapy through art, they create exponential impact by inspiring change within others.”

One can see the campaign in detail here:

https://www.thebetterindia.com/mg-changemakers-season-2/