MG Motor India launches song of solidarity ‘Raftaar Wahi Hogi'

In an effort to spread hope and solidarity during these unsure times, MG Motor India employees and dealer partners came together to create a ‘song of solidarity’. Titled ‘Raftaar Wahi Hogi’, MG Motor India collaborated with Rahat Indori and Delhi-based Sufi Rock Band Faridkot for the composition.

The music, as well as the video, was turned around in under a week as MG employees and dealer partners innovated and collaborated on the project via technology. MG India tied up with Big FM as radio partner for the song's release and amplification.

The community being one of the key pillars of MG Motor India, the brand decided to utilise music as a platform since it connects everyone together. The song 'Raftaar Wahi Hogi' sends the underlying message of a ‘new tomorrow’ where India will stand together and help rebuild the nation once again.

Speaking about the song, Udit Malhotra, Head, Marketing, MG Motor India, said, “Raftaar Wahi Hogi — is a call for solidarity in these unsure times. As a community-focused company, we banked upon a simple insight that music connects everyone since we believe as a 'collective' entity. Together, we can truly make a difference."