Mi India collaborates with Biswa Kalyan Rath to bust myths around using robot vacuum cleaners

The lockdowns has made a lot of families seek out gadgets that can help automate and reduce their workload at home. One gadget that is garnering a lot of interest is the robot vacuum cleaner, which can automatically clean homes with minimal assistance from people.

However, given that Indian homes are accustomed to traditional ways of cleaning, there are major concerns around its functionality and practical usage. This ranges from — Can it also mop? Can it clean the corners? Can it stop itself from falling off the stairs?  Can it automatically clean the household according to a set schedule?

Busting all myths and addressing questions around the usage of such devices, Mi India collaborated with stand-up comedian, writer and YouTuber Biswa Kalyan Rath to launch a campaign titled 'Mast aadmi' for its Mi Robot Vacuum Mop-P.

The video:

The fun and quirky content features ‘mast aadmi’ Biswa, a not-so-cleanliness freak, whose will to clean the house every day during the lockdown has gone fishing like most of us. Reminiscing about his bachelor days, and recalling the small amount of time he spent cleaning during the lockdown, he was looking for a device that seamlessly fits into his daily life.

With his ‘cutie’ (aka Mi Robot Vacuum Mop-P) in the house, he mentions how his house has become ‘too clean’. He puts the smart Mi Robot Vacuum Mop-P through tough situations but it manages to pass through all tests and reaches the farthest corners with ease like a Columbus.

It mops the whole house in one go; detects obstacles extremely efficiently, and automatically goes back to the charging spot on its own. With its expanded functionality and practical usage, Biswa realises that if you can't beat the Mi Robot Vacuum Mop-P, better befriend him.