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The rise of air pollution in Delhi-NCR region could be a huge hindrance for anyone who regularly exercises outdoors to lead a fit and healthy lifestyle. However, organisers of the Apollo Tyres Millennium City Marathon have come up with a unique way to stay fit and continue to prepare for the marathon, scheduled to take place on December 1, 2019.

A marathon tests the endurance and mental strength of a runner. Keeping the two important aspects in mind, the participants of ATMCM can tweak their training regime by climbing steps instead if one has decided to take a break from running due to the environmental factors.

Apollo Tyres Millennium City Marathon brand ambassador Milind Soman yesterday took up the ATMCM Step Up Challenge and urged all residents of Gurugram to keep exercising by climbing steps. 

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The ATMCM organisers have provided huge motivation for everyone to keep fit through the Step-Up Challenge. Anyone from around the country can participate in the contest by climbing 100 steps for the next seven days and post a picture or a video while doing it on Facebook and Instagram with hashtags #GoTheDistance #ATMCMStepUpChallenge. The participants must tag @mcmgurgaon on both platforms.

“One should keep exercising no matter what the conditions are. Outdoor running is the best form of sport but if air pollution is a worry in Delhi-NCR, then he or she should definitely take up the Step-Up challenge and keep fit by climbing steps until the smog subsides in this region. The Step-Up Challenge is a wonderful and thoughtful initiative by the organisers of the Apollo Tyres Millennium City Marathon and I hope the people find this challenge interesting and helpful,” said Soman.

The lucky winners of the contest will receive exclusive merchandise from Apollo Tyres Millennium City Marathon.