Mobile phone brand Tecno's influencer marketing & event-led strategy to promote its camera feature

Associating with large-scale events not just only give brands visibility and awareness but also a means to engage with the consumers more. Leaving no stone unturned, brands amplify the collaborations with events by bringing influencers on board to post about it and then make sure the brand’s presence is mentioned in their posts.

Recently, Tecno Mobile, a part of Transsion Holdings, and Manchester City kicked off their trophy tour in India where they brought the biggest trophies of the football world for the consumers to experience them. 

The mobile phone brand has become Manchester City’s official ‘Mobile Photography’ partner for the India Trophy tour 2019, which spans across multiple cities across India.

The brand invited a few influencers at the event to click pictures of themselves and the trophies from Tecno phones and posts on social media to showcase the camera quality. Tecno made sure that the influencers it collaborated with have a high mass appeal in the Indian target audience. The influencers also posted a video on their Instagram handles to promote and create buzz around the event.

Click on the Image to view The Post.

Influencers posts after the event:

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Click on the Image to view The Post.

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The renowned football club Manchester City too posted about the event collaboration on its social media handle, which has a following of more than 16 million, giving the brand massive reach and opportunity to grab the Indian audience attention.

Mancity Instagram handle post for the event:

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The brand was able to garner more than 12 million views with the media value worth estimated around Rs 20 lakh. One can clearly notice from the Sheeko Brandscore graph that the brand did not take undertake any activity in the recent past. Just with this single influencer-led campaign, it reached more than 12 million people in a go.

Sheeko Brandscore graph for Tecno’s reach on Instagram:

The brand is associated with the current EPL and FA Cup Champions, Manchester City Football Club since 2016. Both the partners decided to extend their global partnership earlier this year in July.