Moj collaborates with Emirate of Ras Al Khaimah to promote travel to the UAE

Moj, the short video app has announced a partnership with Ras Al Khaimah Tourism Development Authority (RAKTDA) to create travel-related short video content for them.

As part of this partnership, fourteen select creators including Mohak Narang (@mohaknarang), Surbhi Rathore(@Surbhiirathore3), Abraz Khan (@abraz_khan91), Anmol Bhatia (@anmolbhatia_), and Aadil Khan (@aadilkhann) amongst others will embark on a five-day trip to the Emirate of Ras Al Khaimah (RAK) in the United Arab Emirates.

The five-day trip will provide Moj creators with an opportunity to explore the northernmost emirate of Ras Al Khaimah. Moj believes in creating a strong creator ecosystem by providing them with the right opportunities that pave the way for their growth. Through such partnerships, Moj is providing its creator community opportunities to team up with brands and emerge as key influencers in the short video landscape.

Alka Winter, Vice-President, Destination Marketing and Communications at RAKTDA, said, “We are delighted with this genuine collaboration with Moj, which will amplify interest and consideration for Ras Al Khaimah as a safe must-visit destination as we navigate through the new normal. We believe this campaign will foster solidarity and affinity amongst the over 80 million strong Moj community, providing inspiration for their holiday planning.”

Shashank Shekhar, Director, Content Strategy, Moj, commented, “Travel and entertainment-related content is a key focus area for Moj and with this exciting partnership with RAKTDA, we are hopeful that as international tourism kickstarts again, our creators will find Moj an exciting destination to share short video content around their travel stories and experiences. Our creator community continues to experience incredible opportunities with our many partners as we grow Moj into India’s leading short video destination.”