Momspresso launches research and insights wing MomSights

User-generated content platform for moms and women, Momspresso, has launched its research and insights division, MomSights. It will be a dedicated division leveraging the wide-ranging content pertaining to moms and women and the captive audience across the country that the platform possesses. To spearhead this new division, Momspresso has appointed Neha Gahlaut. 

Neha Gahlaut

Gahlaut brings with her more than a decade of rich experience with premier research agencies and international brands in India, including AC Nielsen and IMRB International. She joins Momspresso from L’Oreal India where she worked in the research and insights role for more than four years. She has also been a successful entrepreneur, establishing a profitable restaurant in Bangalore. Her expertise in mining key insights that contribute to strategic decisions for businesses and understanding consumers across markets and categories will definitely benefit Momspresso in more ways than one.

Prashant Sinha, Co-Founder and COO, Momspresso, said, “We are glad to announce the launch of MomSights. With this platform we aim to bank on our vast pool of content and help brands engage with this audience to get insights. We are pleased to have Neha on board at this crucial juncture in our journey, as she has rich domain experience and we are looking forward to leverage her capabilities and expertise to help brands get closer to their consumers.” 

Gahlaut said, “Throughout my career, I have been fortunate enough to come across various learning opportunities which have helped me sharpen my research skills. Along with my new team, I aim to work with this huge pool of data pertaining to moms and women that Momspresso has curated over the years, and work towards creating a platform that brands and marketers can leverage for their products and consumer understanding. I am confident that Momspresso will give me the opportunity to further enhance my existing skillset by interacting with and catering to an entirely new set of target audience with novel yet interesting needs and preferences.”