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ShareChat, the regional social media platform, has announced its year-end 2019 UGC Trendz report for India. The report talks about key user-generated content (UGC) trends and topics that are driving online conversations among its 60 million monthly active users spread across 15 languages.

Entertainment has topped the trend with over 23% users creating and posting content on the genre this year. Conversation on romance is also high with over 14% content coming from the genre and is trending at the second spot.

In 2019, ShareChat witnessed a growth in the number of first-time internet users with millions of new users joining the platform this year. The growth is attributed to the availability of the social media platform in their regional languages, contributing to user-generated content in native languages by over 21 million creators. 

According to the report, 450 million UGC was posted/created on ShareChat, in formats spanning images, videos, gifs, etc., with over 580 million hours of video played on the platform which got more than 14 billion WhatsApp shares this year. Every day, more than 20,000 hours of videos get uploaded, with an average of 22 seconds video.

A sense of nationalism has come out very strong with top moments being seized as:

*Elections 2019

*Pulwama Attack and tribute to martyrs

*Wing Commander Abhinandan Varthaman

A thorough analysis of hashtags trending this year reveals that people are high on their sentiment when it’s about issues of national interest. While people showed their angst on Pulwama Attack, they also celebrated the return of Wing Commander Abhinandan and the national event like General Elections.

While August 15 leads the conversation around patriotism, the platform witnessed the highest traffic on February 14 driven by romantic content.

Commenting on the ShareChat Trendz report 2019, Sunil Kamath, Chief Business Officer, ShareChat, said, “ShareChat demonstrates the demography of India with diversity in mindsets, interests and preferences in terms of art, culture, food and more importantly, its dialects. The same is reflected in the UGC behaviour of Indians coming on the platform. These synergies make ShareChat a preferred platform for native language users. The last five years have been a great learning experience and we have grown from zero to 60 million monthly active users, mostly organic way, as we truly understand the heart and pulse of every native language user and connect well through our platform.”

He said, “Regional language usage has motivated the UGC behaviour and we could see thousands of micro-influencers getting evolved at a grassroots level. Various brands have already started engaging with them on ShareChat to drive hyper-personalised brand experiences which are impactful and driving greater results for these brands."