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Motul along with GoQuest Digital Studios and Throttle97 have announced the launch of mini-series ‘The Sound of Horsepower’ featuring 14 passionate drivers, who raced their sports cars at the Buddh International Circuit (BIC) in Greater Noida to notch up the best lap record. The voice of the channel is primarily devoted to showcasing motorsports themed content.

Throttle97 is a private club of more than 100 sports car owners who love to test their cars on different road surfaces across the country.

Commenting on the channel, Preetam Goswami, Marketing Head, Motul India, said, “The Sound of Horsepower is the ideal platform to develop sizeable viewership on motorsports in India. It promises to bring the best of action from the world of racing through shows with high-quality production, an exciting narrative and incorporating other elements that appeal to the new Indian sensibilities. Moreover, it is also the perfect way to launch brand Motul in India, by associating with a platform devoted to showcasing the best from the world of automobiles.”

Darshan Bhatt, Director and Business Head, GoQuest Digital Studios, said, “With an iconic brand such as Motul on board and making its foray into the Indian market, we thought it was the right time to build on our experience with developing motorsports content to start a range of shows that will provide the ultimate high to motorsports fans in the country. The 14-supercar event at the BIC marks just the beginning of this vision. Our vision is to make ‘The Sound of Horsepower’ a brand synonymous with content to show how motorsports and sports can deeply influence societies around the world. Currently, the aim is to make the obsession with racing reach a fever pitch in India through high-quality dedicated content.”

As the action at the BIC intensified, so did the intensity with which the supercar owners pushed their beasts. At the end, the Porsche 911 Turbo S driven by Siddharth Desai of Mumbai (Throttle97 Club) clocked the 6th fastest lap record ever at BIC. The contest has set the tone for things to come, establishing ‘The Sound of Horsepower’ as India’s premier destination for the best motorsports content.

The Mini-series: