‘Health OK’, a multivitamin and minerals tablet brand from the house of Mankind Pharma, has launched a digital campaign featuring celebrities and popular influencers such as Harbhajan Singh, Harshvardhan Rane, Abhinav Bindra, Prince Yuvika Narula, Ranvijjay Singha and others to aware consumers why their tablets should be a crucial part of our diet.
The brand is focused on establishing a stronger presence across the nation by leveraging influencers as one of the catalysts while maintaining a greater focus on other mediums as well.
Health OK has also partnered with Marathi actors such as Adinath Kothare, Siddharth Chandekar, and Shashank Ketkar; Shine Shetty for the Kannada audience; Nikhil Siddhartha for the Telugu audience and Makapa Anand for the Tamil audience. The influencers have posted the product’s benefits on their social media platforms and spread the message among people via word of mouth. The campaign generated a lot of views from users.
The influencers delineated the importance of Health OK tablets in maintaining overall health and immunity by providing additional nutrients such as zinc, vitamin C and vitamin D to the body. With the association, the brand strives to reach out to the target audience and develop trust among people.
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Joy Chatterjee, General Manager, Sales and Marketing, Mankind Pharma, said, “In the last few months, we have noticed a great response in our Health OK sales. Our aspiration for this brand is to make the last person living in the remotest areas aware about this product. With this campaign, we intend to expand the reach of the product and its consumption because it builds overall immunity and energy, which is quite essential during such times.”
Health OK was incorporated in the OTC category in March this year due to the demand and need for multivitamin products. In a span of three months, the company has seen a tremendous response from varied markets.
The brand will roll out new campaigns and keep investing in marketing channels to connect with the audience and gain market share.
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