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Public bike-sharing platform Mybyk has partnered with vernacular OTT platform Oho Gujarati to engage viewers through stories of the Sabarmati Riverfront.

The web series 'Riverfront Stories' integrates Mybyk into storytelling and aims to help build a strong brand recall. This approach marks a departure from Mybyk’s earlier direct marketing campaigns.

Riverfront Stories is an anthological series spanning four episodes which weaves vivid tales with people of Ahmedabad at the pivot – a cross-section of the city’s social construct – as the day unfolds and progresses at the Sabarmati Riverfront, capturing myriad but soulful hues and emotions. The four episodes- ‘Sawaar Sawaar Maan’, ‘Sami Saanj’, ‘Vaat Raat Maan’ and ‘Madhyahan Na Jhaanjhva’ aim to explore the essential threads of human connections.

"We are glad to partner with Oho Gujarati in our aim to engage viewers through engaging content and storytelling. 'Riverfront Stories' also showcases our work with Riverfront authorities wherein we successfully transformed the pilot model of 10 bike trials to a community attraction with over 800 bicycles. The partnership reaffirms our commitment to redefining the mobility landscape through sustainability and affordability," said Arjit Soni, Founder and CEO, Mybyk.

“Riverfront Stories takes viewers through an emotional day’s journey by the Sabarmati River. With an appealing cast, directors Aalap Tanna, Vijaygiri Bava, Pratik Rajen Kothari and Abhishek Jain, these stories connect with countless citizens who take a stroll along the Sabarmati Riverfront as they pass their day. The subtle brand integration with Mybyk imparts more authenticity and poignancy to storytelling," Suryadeep Basiya, CEO, Oho Gujarati, said.