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Myntra announced the second edition of the Creator Fest, set to take place on December 7, ahead of the platform’s marquee End of Reason Sale (EORS-19).

The event will also witness the debut of the Myntra Glammys awards, powered by Grazia.

“With an emphasis on the unique expression of self through fashion, the nominations consist of the country’s most popular creators across the realms of fashion, beauty and lifestyle,” said Myntra.

The Creator Fest will also feature activities such as multiple themed fashion shows setting the tone for what’s in-trend for 2024, with some of the biggest names in the business, electrifying musical performance by  Monica Dogra, and a meet and greet session with some of the country’s much-loved creators and celebrities.

The first edition of the Creator Fest held in December 2022 witnessed more than 250 creators in attendance with a 3X growth in impressions against Business as Usual (BAU).

Attendees can also look forward to experiential brand zones, including Snapchat’s AR mirror.

The event will feature creators and celebrities such as Dolly Singh, Bhuvan Bam, Aashna Shroff, Sharvari, Orry, Shibani Bedi, Sushant Divgikr, Naina Bhan, Malini Agarwal, Niharika NM and Tanya Ghavri, among others. 

The Myntra Glammys powered by Grazia will validate and honour the creators' invaluable contributions through a bevvy of diverse award categories that reflect the genres which have shaped the contours of the content-creation ecosystem in the realm of fashion and beauty.

The jury of the awards includes Mehernaaz Dhondy (Editor in Chief, Grazia), Niharika NM (Digital Creator), Orry (Socialite and Creator), Masaba Gupta (Designer, Entrepreneur, and Actor), Renil Abraham (Internet Personality), and Tanya Ghavri (Stylist and Creative Consultant).

With 15 creator-first awards, The Glammys will feature categories that have been carefully curated to encompass genres and areas Myntra has keen expertise. Some of the key awards include Fashion Icon of the Year, Beauty Breakthrough Creator of the Year, Gen Z Fashion Creator of the Year and Entertainer of the Year, among others.

With over 85,000 pieces of content created by creators the previous year, Myntra will continue to build its army of 1500+ social media stars from strength to strength.

At present, apart from associating with leading creators in the space of fashion and beauty, Myntra’s engagement strategy also revolves around collaborating with the most extensive network of Gen Z nano and micro creators, as well as campus ambassadors, spanning across India.

The brand said in a press statement, “Myntra has cultivated a dominant share of voice in younger and non-metro cohorts and notably also has the largest share of voice in Gen Z social media conversations. This has enabled content curation in local languages, boosting engagement by an impressive 2X as compared to other target demographics.”

Sunder Balasubramanian, Chief Marketing Officer, Myntra, said, “As an organisation that is consistently building for the future of fashion and beauty, we certainly believe that creators enable us to understand our thriving base of trend-first customers better. They are the voice of consumer-led fashion and beauty in the country and the gatekeepers of trends. We are thrilled to announce the second edition of the Myntra Creator Fest and introduce the Myntra Glammys, both of which solidify our position as the forerunner of fashion and beauty trends in the country, with a pulse on what young India wants. This year, we have taken it up many notches with unparalleled collaborations with brand partners, trendsetters and fashion authorities alike. Right in time for EORS-19, this edition of the Creator Fest is poised to serve as a cynosure of inspiration for consumers to up their style quotient while making the most of what brands have to offer. Going by the success of last year’s event, where we saw 250+ creators in attendance and a 3X uptick in social impressions (against BAU), we are very confident that this year will be even bigger and better.”