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Youva, the domestic stationery brand from the house of Navneet, has launched ‘Youva Originals’, a campaign for kids to enhance their creativity and learning. As part of the campaign’s first season, Youva will host cartoon tutorials every Friday, starting from June 11, on its social media handles on Facebook, Instagram, and YouTube.

We grow up watching cartoons and relate the most to characters that build our childhood. With 4-5-minute videos releasing every Friday, kids can learn how to draw their favourite cartoon characters step-by-step. These cartoon tutorials will be conducted by professional artists using Youva’s line of products such as Youva Stallion Pencils, Youva Sketch Book, Premium Colour Pencils among others.

The first episode:

The campaign has been conceptualised with an objective to bring back the joy of sketching and colouring among kids. Given the situation, kids are cooped up at home and they invariably spend hours watching their favourite characters. 

Abhijit Sanyal, Chief Strategy Officer, Youva, said, “Youva, as the name suggests, has always been aligned with nurturing the youth and fostering their creativity. With this campaign, we want to boost kids’ creativity and help them discover their hidden talents through arts and crafts. We are bringing in more meaningful content on our social media handles for our followers. We want the kids to enjoy the process of creating something that they like and we believe it will be a unique new experience for them as well.”