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Skincare brand Nivea India has caused a stir on social media by announcing its multi-generational #TrustMyNIVEAFam Reel challenge to celebrate the essence of trust, care and family in our everyday lives.

Striking a connection across generations just like the brand, the challenge hoped to get everyone from grandparents, parents, and millennials as well as Gen-Zs glued to the trend.

Stepping up the game even further, Nivea India announced that three of the most unique family entries will get a chance to meet-n-greet Nivea’s brand ambassador and actor Ranveer Singh in Mumbai at a celebratory finale event. 

Viewers can follow these steps to participate in the #TrustMyNIVEAFam Challenge: 

Use the #TrustMyNIVEAFam audio to make a reel 

Submit the reel with the family (grandparents, parents, siblings, and children) 

Tag @niveaindia and use the #TrustMyNIVEAFam Challenge to upload the reel 

Winners will get a chance to meet Ranveer Singh at an exclusive Nivea event in Mumbai! 

Links: Click here to see some of the most unique entries and start creating your reel now! 

Ajay Simha, Marketing Director, India, said, “We, at Nivea India have always strived towards trust and care as our core values in our 111-year-long journey of providing trusted skincare. Our purpose of ‘care beyond skin’ combined with our relevant product offerings have helped us retain the trust of multi generations. The #TrustMyNIVEAFam Reel Challenge is our first-ever unique cross-generational initiative to celebrate our brand that has stood the test of time. We urge and invite all our Nivea families across the nation to come and celebrate this feeling of trust and care in their everyday lives. We are looking forward to seeing some of the most unique reel entries as we continue being synonymous with ‘trusted skincare’ for many more generations to come!” 

The #TrustMyNIVEAFamReel Challenge is live from August 1 to August 15 on Instagram. Three families will be declared as winners on the @niveaindia Instagram page on 15th August.